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Ah the McDonalds strategy, hook em in as kids keep em as customers when they're adults.
by swalsh 13y ago
Ah the McDonalds strategy, hook em in as kids keep em as customers when they're adults.
- brudgers 13y agoMore relevant, this has long been Apple's strategy. One which has evolved from primary education onto college campuses by following the money - money in the form of student loans.
- fatjokes 13y agoI don't know if that's what got people hooked though. I remember using Apples as a kid at school, hated them, used PC's up until college and Apple introduced the Mac Air, at which point I switched and haven't looked back. I don't know if it's the McDonald's strategy either---kids love McDonalds, then grow out of them. I'd say it's more like the tobacco industry's strategy. Most smokers I know got hooked as kids and couldn't quit after growing up.
- mcintyre1994 13y agoEven more relevant, isn't this Microsoft's strategy in this space anyway? Provide Windows and Office super cheap to schools and make sure it's all that gets taught?