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What if in-app purchase came to real life?
- jmduke 13y agoThis is really hard to take seriously, because it's operating under the assumption that 'freemium' is some sort of digital innovation. Businesses have been trying to get people in the door and then convert them to paying customers for a long time: whether its a bookstore holding a reading, test drives at auto agencies, etc., the idea of offering a value proposition to inbound consumers in order to reduce the friction of making a purchase is not particularly novel.
- libovness 13y agoHi, I'm the author of the (guest) post. The point I'm trying to make here is not so much that freemium is a new, innovative model, more that the speed in which you can transact via in-app purchase should give us all more reason for caution. When you test drive at an auto agency, it's a long time between the intent to purchase and the actual transaction.