I wouldn't call this an advertorial, but there are some key points you need to "pitch" to get Forbes interested. 1) business metrics. in this case it was the Mo

I wouldn't call this an advertorial, but there are some key points you need to "pitch" to get Forbes interested. 1) business metrics. in this case it was the MoM sales jump. 2)something timely/ what we call "newsworthy". Again, in this case, Vayable pivoted and launched a new site design. 3) A competent spokesperson that has a good "twist". Vayable's went with the "happy accident" theme