$32 mil is a lot to aim for, but their goal was to see if there is an marketplace for cutting edge technology where innovation can really thrive. If you lowere

$32 mil is a lot to aim for, but their goal was to see if there is an marketplace for cutting edge technology where innovation can really thrive. If you lowered the threshold then it starts to lose what they set out to prove - is the industry too scared to innovate because they will lose their market share. They have proved there is a market for £12 mil on a product that is only a concept at this stage. Had this product been in stores today I believe they would have sold far more than $32 mil, both from the immediate availability but also increased exposure. I am looking forward to seeing the Ubuntu phones come. It shouldn't be seen as a failure as to Canonical, it was an experiment. They tested to see if people would go wild for something like this and now they know that people do want it, but it's not as straightforward as they now need to get the mainstream manufacturers on board and sell a product, not a concept. At least that's my take on it.