My impression is that they are trying to market themselves not as cost-savers but as providers of unique experiences. That takes all those other sites out of

My impression is that they are trying to market themselves not as cost-savers but as providers of unique experiences. That takes all those other sites out of the running. A few years back I had a revelation when I read a study of satisfaction among automobile buyers - the customers who paid the most had the highest rates of satisfaction. If you can tap into that sort of customerbase than there is a lot of profit to be made.