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Or "How I advertised my startup on HN".

graeme 13y ago
I found it to be a very helpful post. I learned something that I can apply to my own site. If such a post gets a few sign ups for planescape along the way, I don't see the harm. But advertising was far from the focus of the post. The author doesn't even say what planescape does. The article wouldn't have hit the front page if it wasn't useful. How many companies are using retargeting + drip email effectively?
- benologist 13y ago
  Articles hit the front page because they get a few early upvotes, not because they're more useful than the other thousand submissions a day. And being constantly guerrilla-marketed / growth-hacked / whatever at is tiresome.
  - bdunn 13y ago
    (Author, but not submitter, here. A few friends on Twitter asked for a writeup of what I was doing with retargeting, and the guys at Perfect Audience ended up submitting it to HN. Not sure how I'm "growth hacking".)
    - abarber 13y ago
      I say keep sharing what you've learned. In fact, it would be great to see a follow up on this experiment in a couple of weeks, as well.
mindcrime 13y ago
And? It's not like there's a prohibition against promoting your own startup here? In fact, the "Show HN" posts are very explicitly about self-promotion. If somebody posts something that's genuinely useful to others (and I, for one, did find this post informative) and it also happens to promote your thing, well, hey... that's what I'd call a "win win".
hbien 13y ago
The author didn't even submit this post to HN himself. If you wrote a blog post on your own blog and someone else submits it to HN, would that be considered "How you advertised your startup on HN"?
jasonkester 13y ago
This is surprising. I clicked your username expecting to see a 47 day old account with twelve karma and an average of 1.2, well on the path to hellbaning, with a fundamental misunderstanding of who this site's core users are and what they find useful. But no, you've been here from the beginning and you run a software business. You've been seeing helpful articles like this for the better part of five years now and, I assume, benefiting from them. Seems like a strange time to snap and make a snarky dismissive comment. Bad day?

I found it to be a very helpful post. I learned something that I can apply to my own site. If such a post gets a few sign ups for planescape along the way, I don't see the harm. But advertising was far from the focus of the post. The author doesn't even say what planescape does. The article wouldn't have hit the front page if it wasn't useful. How many companies are using retargeting + drip email effectively?

benologist 13y ago
Articles hit the front page because they get a few early upvotes, not because they're more useful than the other thousand submissions a day. And being constantly guerrilla-marketed / growth-hacked / whatever at is tiresome.
- bdunn 13y ago
  (Author, but not submitter, here. A few friends on Twitter asked for a writeup of what I was doing with retargeting, and the guys at Perfect Audience ended up submitting it to HN. Not sure how I'm "growth hacking".)
  - abarber 13y ago
    I say keep sharing what you've learned. In fact, it would be great to see a follow up on this experiment in a couple of weeks, as well.

mindcrime 13y ago

And? It's not like there's a prohibition against promoting your own startup here? In fact, the "Show HN" posts are very explicitly about self-promotion. If somebody posts something that's genuinely useful to others (and I, for one, did find this post informative) and it also happens to promote your thing, well, hey... that's what I'd call a "win win".

hbien 13y ago

The author didn't even submit this post to HN himself. If you wrote a blog post on your own blog and someone else submits it to HN, would that be considered "How you advertised your startup on HN"?

jasonkester 13y ago

This is surprising. I clicked your username expecting to see a 47 day old account with twelve karma and an average of 1.2, well on the path to hellbaning, with a fundamental misunderstanding of who this site's core users are and what they find useful. But no, you've been here from the beginning and you run a software business. You've been seeing helpful articles like this for the better part of five years now and, I assume, benefiting from them. Seems like a strange time to snap and make a snarky dismissive comment. Bad day?