>Really, it's textbook. He's using his ties and understanding of a subculture demographic to market to it specifically. Sure, but the execution (to me) looks

>Really, it's textbook. He's using his ties and understanding of a subculture demographic to market to it specifically. Sure, but the execution (to me) looks good. He is doing a way better job, for example, than I've done at marketing VPSs - a product that is much more natural to this market. Better, I think, than I did even back when I had a compelling price advantage over the competition.