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So why do we pay more when we can’t tell the difference? To answer this one must realize the true nature of these services. Their main product isn't in physica
by doctorstupid 13y ago
So why do we pay more when we can’t tell the difference?
To answer this one must realize the true nature of these services. Their main product isn't in physical goods such as food or clothing. Rather, it's a psychological product. Customers are paying for the affirmation that their tastes are superior. For that they are more than willing to pay extra. Expensive toast is really a psychological indulgence rather than a culinary one.
- boomzilla 13y agoThis is something I've been thinking all along, but it's probably a little bit more than just "status affirmation". It is also about enriching life experience, where you sort of value things that happen less frequently more.
- doctorstupid 13y agoI agree, status affirmation is but one of many motives. An appropriate catch-all may be that things of this matter are primarily theatrical in nature. Which is fine, until everyone begins acting and we forget what the real thing was.