If by "should" the author is referring to what would be in the best interests of consumers, then the NFL should forget about exclusive licenses and just sign de

If by "should" the author is referring to what would be in the best interests of consumers, then the NFL should forget about exclusive licenses and just sign deals with everyone. Question for the room: If the government were to mandate FRAND licensing of live sports content, would the benefits to the consumer outweigh the market burden of regulation?