I think this is a false dichotomy. Individuals pay hundreds of dollars to get the season or half-season package up-front. Given a four-month season (playoff gam

I think this is a false dichotomy. Individuals pay hundreds of dollars to get the season or half-season package up-front. Given a four-month season (playoff games are broadcast over regular networks), $20/month isn't even close to what DirectTV charges. On a monthly basis, the figure would be closer to $60-$70 so I'm not sure where the author gets his proposed figures from. If you are a cord-cutter with no cable, having Google own the rights and stream games over the internet would help you if you didn't already have cable, but those that do already get about five games a week over their local networks. So really Google would have to charge a flat fee up-front to stream all games on Sunday Ticket. But it's important to remember that a large percentage of Sunday Ticket revenue comes from bars that purchase large packages to broadcast it to their patrons. From what I'm told this cost depends on the capacity of the location and can run into the tens of thousands of dollars for a single season. I'm not sure how this would play into Google or Netflix's strategy.