3 ms·
You're unfortunately incorrect. Many, many publishers rely on on a CPM based ad payment model rather than CPC, such that the site is paid based on the number of
by overdude 13y ago
You're unfortunately incorrect. Many, many publishers rely on on a CPM based ad payment model rather than CPC, such that the site is paid based on the number of ad impressions seen, not clicked. Clicks have little/no impact on CPM.