I didn't know what this site was, but found this article that provided some context: http://news.cnet.com/8301-17939_109-10270643-2.html http://news.cnet.com/83

I didn't know what this site was, but found this article that provided some context: http://news.cnet.com/8301-17939_109-10270643-2.html http://news.cnet.com/8301-17939_109-10270643-2.html "Alice is not a traditional middleman reseller. It takes no markup, CEO Brian Wiegand told me. Instead, it collects a "fee" from the consumer packaged good (CPG) manufacturers--the people who mix your toothpaste and put it into tubes--for shipping products out, and it passes all the customer data it collects from people buying the products back to the companies that make them. The manufacturers set their own prices. "