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Um, this doesn't impact online advertising because the people who are likely to click on ads are NOT the people who use adblock.
by programminggeek 13y ago
Um, this doesn't impact online advertising because the people who are likely to click on ads are NOT the people who use adblock.
- mcdonnellb 13y agoI can relate to your intuition, but is that all you're going on? Do you know of any evidence to back this up?
- overdude 13y agoYou're unfortunately incorrect. Many, many publishers rely on on a CPM based ad payment model rather than CPC, such that the site is paid based on the number of ad impressions seen, not clicked. Clicks have little/no impact on CPM.