On one side: people as literal property, with no rights. They and their children are treated no better than intelligent cattle, and their continued survival is

On one side: people as literal property, with no rights. They and their children are treated no better than intelligent cattle, and their continued survival is a function of their current economic worth. On the other hand: a private company offers you a free service which if you may voluntarily opt-in to. If you so choose, they will use to collect information of value to try and sell you stuff. You may then choose, or not, to engage with those advertisements. In many cases, there are trivial options to hinder or reduce this tracking, including options provided by the companies themselves. It is certainly hyperbole, and succeeds only in (a) demeaning further those millions of people trapped in real slavery, and (b) weakening any arguments on the negative aspects of internet surveillance.