The biggest personal shift for me came when I realised that marketing is not about me, my experience and the marketing copy on my website. It's about giving thi

The biggest personal shift for me came when I realised that marketing is not about me, my experience and the marketing copy on my website. It's about giving things of value to other people. Maximise the value you give to others and the number of people you give it to, and the "marketing" takes care of itself.