That, and briefly glancing at the outbound URL before clicking the link. In this case, my logical progression was: 1) "Hmm, that title looks interesting." 2) "O

That, and briefly glancing at the outbound URL before clicking the link. In this case, my logical progression was: 1) "Hmm, that title looks interesting." 2) "Oh, it's by Tim Ferriss." 3) "Skepticism shields up!" I have nothing against Tim Ferriss in general. I think he's an interesting character, and in a weird way, he's to be commended for his exceptional skill at self promotion. He's sort of our generation's equivalent of P.T. Barnum. And occasionally he'll even make a really insightful point. But I take at least 70% of what he says with a grain of salt.