Here is a TED talk from Melinda French Gates talking about exactly this: http://www.ted.com/talks/melinda_french_gates_what_nonprofits_can_learn_from_coca_cola.

Here is a TED talk from Melinda French Gates talking about exactly this: http://www.ted.com/talks/melinda_french_gates_what_nonprofits_can_learn_from_coca_cola.html http://www.ted.com/talks/melinda_french_gates_what_nonprofit...