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In my talks with programmers, a lot of the disconnect is the perception that there's "legitimate work" on one hand and "marketing" on the other. While one may u
by runako 13y ago
In my talks with programmers, a lot of the disconnect is the perception that there's "legitimate work" on one hand and "marketing" on the other. While one may understand the importance of marketing at an intellectual level, the technical mind may still have an aversion to actually doing it.
My suggestion: replace the word "market" with "communicate" in your thinking. So:
"your ability to confidently communicate your value plays a big part in your payment or salary negotiations"
So it's not marketing, it's kind of like writing docs for end users. Still not coding, but a little further from "marketing". A small change, but it may give some mileage.
- jorisw 13y agoExactly. I feel like the term "marketing" is often used by not-so-great communicators to fill a gap of understanding of how value is communicated by those who are doing good business as a result. I think the same goes for companies. E.g. a user friendly phone, tablet, computer or maybe just a very usable website, is not more expensive because of 'marketing', but because it does a better job communicating with the end user and thus creating a better perception of value to the customer.
- huasonli 13y agoWhat you are talking about?