Education. In each of those cases, the "buyer" doesn't understand the rules of the game, and misjudges his odds of payoff, and what that payoff might be. In m

Education. In each of those cases, the "buyer" doesn't understand the rules of the game, and misjudges his odds of payoff, and what that payoff might be. In my opinion, when it comes to the app store, the root of the problem is that people are grossly overestimating the number of dollars that are up for grabs, and because people are ashamed to admit their app isn't selling well, and because Apple only publishes vague numbers, no one has a really good way of determining how much money IS out there. That's why I've been talking about my numbers as much as possible, and I hope others will as well.