Most people's diets are horrible. It is really hard to eat anything even close to balanced-- especially if you eat out at different restaurants quite often. So

Most people's diets are horrible. It is really hard to eat anything even close to balanced-- especially if you eat out at different restaurants quite often. So, even if these guys don't really know what they are doing, even someone with the most basic understanding of nutrition could concoct something, that if consumed in the prescribed portion each day, would be better than what 90% of the population is eating. Users are controlling their calories, getting a mix of micro-nutrients, with their ratio of macro-nutrients set up at a reasonable proportion. If this business continues, I would imagine that different proportions of macro and micro nutrients would be offered depending on the consumers health profile and nutrition goals.