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> Soylent's different target market What exactly is Soylent's target market? 20-30 something men? As much as I love the idea of a meal replacement, the idea o
by silencio 13y ago
> Soylent's different target market
What exactly is Soylent's target market? 20-30 something men?
As much as I love the idea of a meal replacement, the idea of a one-formula-for-all Soylent marketed as a near-entire meal replacement is kind of disturbing. I really hope the Soylent team figure things out soon by coming out with multiple formulas, or at least make it really clear who they're targeting first.
You don't have to even reach for a patient with special dietary requirements to realize the problem. For years I had to ensure I either took an iron supplement or got enough iron through my diet due to iron deficiency anemia from menstruation - a problem discovered only after I passed out in the middle of the street one morning. Given that I love iron-rich foods and that I chalked up the rest of the symptoms to stress, imagine my surprise. My postmenopausal mother consumes an absurd amount of calcium daily because that's one thing the female body needs after menopause. My father is getting old and his eye doctor tells him to consume eye vitamins now to reduce his risk of AMD (age related macular degeneration - one of the largest causes of vision loss). These three examples from my immediate family. Half the world's population will menstruate at some point, or will stop doing so. Even more will eventually get old. You can see where I'm trying to go with this.
I would probably be a lot more relaxed about this and put Soylent on the same level as my Carnation Breakfast Essentials if it's only supposed to replace a small part of what you eat, but while people are wholeheartedly advertising this as a complete meal replacement and while all the (so far public) test subjects seem to be 20-30 something men... I'll be nervous about it and I'll hold it to a higher standard. (And no, none of my disapproval of Soylent means I approve of crappy diets of fast food and sugary foods. Maybe some people will end up eating healthier with Soylent compared to their old diet, which would be great, but just don't market it like it's for everyone to replace nearly all their meals with IMO.)
- nbouscal 13y agoThey are already releasing male and female versions, with the female version having more iron (among other differences). They're also planning on setting it up so that you can customize it further based on activity level, etc, but that is still a few months out.