What I get out of this and, by proxy, a lot of successful crowd funding is that it is a market validator. This guy will no doubt make some money on selling Soyl

What I get out of this and, by proxy, a lot of successful crowd funding is that it is a market validator. This guy will no doubt make some money on selling Soylent, but what will also happen is that a large multinational will swoop in with more credible competition.