I get 100% why it seem like it should matter I just don't buy that it actually does matter (much). http://www.businessweek.com/articles/2012-11-29/the-science

I get 100% why it seem like it should matter I just don't buy that it actually does matter (much). http://www.businessweek.com/articles/2012-11-29/the-science-behind-those-obama-campaign-e-mails http://www.businessweek.com/articles/2012-11-29/the-science-.... That article is a great example of how completely wrong our intuition can be when it comes to optimizing conversions and I think the same applies to usability.