Exactly. You need to shower the right people with t-shirts. It's no different than any other form of marketing - you have to have a plan. You have to know who t

Exactly. You need to shower the right people with t-shirts. It's no different than any other form of marketing - you have to have a plan. You have to know who to target. When done right, targeting your ambassadors and showering them with gifts of swag can really boost your marketing.