Putting users' needs first is a great ideal, but ultimately any exchange with a company in a private market context is an economic one. I don't think anybody i

Putting users' needs first is a great ideal, but ultimately any exchange with a company in a private market context is an economic one. I don't think anybody is an idiot just because they don't understand this. They've come to see Internet services as something like public utilities. There is very little to reinforce the idea that you are indeed giving the provider something for the service, since what you are giving is invisible/intangible.