4 ms·
I actually think this is a good idea for everyone, not just old-people, and I'm curious as to why it's being marketed this way. My parents and siblings have all
by cwilson 13y ago
I actually think this is a good idea for everyone, not just old-people, and I'm curious as to why it's being marketed this way. My parents and siblings have all had issues with this.
In fact, the worry I have is that they will pigeon-hole themselves into being a product for old people. When they go to expand to other markets (which according to their demo day pitch they will be), they may run into brand issues. No one, not kids, 20 somethings, or middle-aged people, want to feel old or be associated with anything that might make them feel that way (have you ever heard or seen someone rant about receiving an AARP letter in the mail?).
- rdl 13y agoThey can re-use the back end and banking relationships when moving to non-old-people markets, but I think they'd be better off using a new brand for cards for under-18, cards for normal people, etc. Going 100% after the elderly market makes plenty of sense, though, for the future. There already are under-18 products, and elderly are kind of a unique market -- you don't want your parents/grandparents to be scammed, but they have every right to spend their money however they wish (since it's their money), unlike under-18 where it's usually money from parents.
- dmckeon 13y agoWonderful idea, but drop "for old people" and replace it with something less like an elevator pitch, and more like appealing marketing: 'reduced risk' or 'anti-scam'. And then market it to people who are either children of aging parents or parents of younger teenagers - or both.