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Terminology correction: This person is a JV Broker, not an Affiliate Manager. An affiliate manager recruits new affiliates, communicates and motivates your cu

Terminology correction: This person is a JV Broker, not an Affiliate Manager. An affiliate manager recruits new affiliates, communicates and motivates your current ones, etc. A broker connects you with their network. Another question to ask, is if they have any success stories that would merit a 50% cut. If they are cutting their teeth on you, you shouldn't be paying premium rates.

srgseg 13y ago
Thank you so much for taking the time to educate us on this. We're going to take your advice and find ourselves a JV broker that can do some quality control and help us safely build our brand. We're not sure where to find one, and no-one is advertising on google for the term "joint venture broker", but we're hoping if we talk to a few big digital marketing agencies that we can get a connection somehow. We'll also try networking at conferences as you've suggested.
- jyu 13y ago
  When anyone makes unverifiable marketing claims in an area that you don't know much about, you're probably getting taken. There are so many ways to get taken advantage of by introducing an affiliate program too early. I think you should have your own conversion data or having in house affiliates before you start an affiliate program so you know how much conversions really cost on some channels, the conversion rates, and the converting keywords. A JV is a term used when you sell your product to someone else's audience (or visa versa). With this arrangement, both of you benefit by profiting from your existing audience, and reaching a new audience cost effectively. The JV Broker puts these two parties together. To do this well, you need to either be buddies with someone that has a massive list or have a product and landing page with a proven track record. When someone with an audience is looking around for new products / offers to test out, they're looking for cues on how that product will do with their audience. People with massive lists do not freely offer up their list to anyone. They are usually inundated with offers, so you need to prove your offer will perform first.
- gotrythis 13y ago
  You're welcome. Drop some contact info here and I'll get in touch.
  - srgseg 13y ago
    Thanks! Please do contact me via srgseg at yahoo.com (temporary address so it doesn't matter if it gets spammed by crawlers)

srgseg 13y ago

Thank you so much for taking the time to educate us on this. We're going to take your advice and find ourselves a JV broker that can do some quality control and help us safely build our brand. We're not sure where to find one, and no-one is advertising on google for the term "joint venture broker", but we're hoping if we talk to a few big digital marketing agencies that we can get a connection somehow. We'll also try networking at conferences as you've suggested.

jyu 13y ago
When anyone makes unverifiable marketing claims in an area that you don't know much about, you're probably getting taken. There are so many ways to get taken advantage of by introducing an affiliate program too early. I think you should have your own conversion data or having in house affiliates before you start an affiliate program so you know how much conversions really cost on some channels, the conversion rates, and the converting keywords. A JV is a term used when you sell your product to someone else's audience (or visa versa). With this arrangement, both of you benefit by profiting from your existing audience, and reaching a new audience cost effectively. The JV Broker puts these two parties together. To do this well, you need to either be buddies with someone that has a massive list or have a product and landing page with a proven track record. When someone with an audience is looking around for new products / offers to test out, they're looking for cues on how that product will do with their audience. People with massive lists do not freely offer up their list to anyone. They are usually inundated with offers, so you need to prove your offer will perform first.
gotrythis 13y ago
You're welcome. Drop some contact info here and I'll get in touch.
- srgseg 13y ago
  Thanks! Please do contact me via srgseg at yahoo.com (temporary address so it doesn't matter if it gets spammed by crawlers)