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On becoming a household name
- russell 17y agoSeth recommends banner ads to become a recognizable name. They are worthless for generating click-throughs, but work for raising awareness, so that in some other context your name is recognizable. Makes sense to me, particularly for a clean non-offensive (in the senseof distraction) ad with nothing more than a name, a tag line, and a pleasing graphic. This being Seth Grodin, there is no data or analysis to back it up.
- thwarted 17y agoJust like road-side billboards, and sponsor labels printed on race cars, static ads printed on the sidelines during sporting events, and the majority of television ad spots.