> What the hell were they thinking? Here's a clue. The primary demographic for the SUV market hasn't been Mountain Dew-chugging bungie jumpers for a long time

> What the hell were they thinking? Here's a clue. The primary demographic for the SUV market hasn't been Mountain Dew-chugging bungie jumpers for a long time. The primary demographic is moms. This is what's created the crossover market seemingly out of thin air; and it's why Tesla said "minivan". And why the X includes a third row. That's my theory anyway. I also had thought the X was going to be a failure because of its lack of roof racks. But I don't think so any more. I'm guessing the X is aimed straight at the wealthy eco-mom segment.