A bit off track, but the one thing I found that slit the throat of over zealous marketing was to study marketing. It helped disconnect the sales message from th

A bit off track, but the one thing I found that slit the throat of over zealous marketing was to study marketing. It helped disconnect the sales message from the product and it became painfully obvious how hard a lot of the product marketers need to push. A tub of chocolate spread is a healthy option because it has hazelnuts and dairy? A bottle of soda is diet because it substitutes one of the dozen chemicals? Compare that with the produce aisle where there's no marketing and it becomes clear the worst the product the harder it needs to be marketed.