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Sure. I guess what I mean is I can see his hand in the work. (Or at least I've convinced myself of that.) Tesla's PR is many things, but it's not safe. It feel
by ra88it 13y ago
Sure. I guess what I mean is I can see his hand in the work. (Or at least I've convinced myself of that.)
Tesla's PR is many things, but it's not safe. It feels plain and unadorned and yet genuinely enthusiastic and precisely bold.
I used to be worried that Musk's hand was too heavy on the tiller. Now I'm just enjoying the show.
- eru 13y ago> Tesla's PR is many things, but it's not safe. It feels plain and unadorned and yet genuinely enthusiastic and precisely bold. In most big companies the PR people have to cover their asses, but don't have too much ownership of what they say. Whereas for Tesla someone who's not afraid is calling the shots.
- enraged_camel 13y agoExactly. It is an incredibly refreshing departure from how things are normally done in Corporate America.
- eru 13y agoAnd I think it's worth it for them to spend CEO time on it. Because the difference is not just between people reading good PR vs mediocre PR, but whether people will actually read it. (I.e. if it's not worth doing well, might as well not do it.)
- enraged_camel 13y agoHaving a fearless leader one can look up to must also be fucking awesome for employee morale.
- eru 13y agoIt works for the military.