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Elon Musk clearly writes these things himself. That, or he's got a bunch of other folks like him working at Tesla. Either way, it's exciting times. It's fun to

by ra88it 13y ago

Elon Musk clearly writes these things himself. That, or he's got a bunch of other folks like him working at Tesla. Either way, it's exciting times. It's fun to be inspired by a company. To find something that keeps getting better as it unfolds...

eru 13y ago
Or they work together at creating them. I.e. he writes a draft, gets it fleshed out, and he applies some finishing touches.
- ra88it 13y ago
  Sure. I guess what I mean is I can see his hand in the work. (Or at least I've convinced myself of that.) Tesla's PR is many things, but it's not safe. It feels plain and unadorned and yet genuinely enthusiastic and precisely bold. I used to be worried that Musk's hand was too heavy on the tiller. Now I'm just enjoying the show.
  - eru 13y ago
    > Tesla's PR is many things, but it's not safe. It feels plain and unadorned and yet genuinely enthusiastic and precisely bold. In most big companies the PR people have to cover their asses, but don't have too much ownership of what they say. Whereas for Tesla someone who's not afraid is calling the shots.
    - enraged_camel 13y ago
      Exactly. It is an incredibly refreshing departure from how things are normally done in Corporate America.
      - eru 13y ago
        And I think it's worth it for them to spend CEO time on it. Because the difference is not just between people reading good PR vs mediocre PR, but whether people will actually read it. (I.e. if it's not worth doing well, might as well not do it.)
        enraged_camel 13y ago
        Having a fearless leader one can look up to must also be fucking awesome for employee morale.
        eru 13y ago
        It works for the military.
OGC 13y ago
> Elon Musk clearly writes these things himself. What the fuck? Get a grip, PR is _an_ industry.
- ra88it 13y ago
  You're right - that phrasing is sloppy. I'm sure there's a kick-ass PR team behind this. But it smells different than normal PR. It actually contains surprises and a conversational tone and it reminds me of Musk himself. Giving an interview, for instance. This could be me projecting onto it, or maybe Musk really does drive PR more than you'd expect for a company at this stage. Or maybe his team is able to pull this off on their own. Either way it's fun to watch.
- TallGuyShort 13y ago
  And Elon Musk is notoriously unconventional. Automotive manufacturing is also an industry, and he doesn't keep with tradition there either. Now, do you actually have anything intelligent to contradict this suggestion? You've made several negative comments on this article, and although I agree Tesla's hype is large and growing, you haven't actually added factual content to the conversation.

by ra88it 13y ago

eru 13y ago

Or they work together at creating them. I.e. he writes a draft, gets it fleshed out, and he applies some finishing touches.

ra88it 13y ago
Sure. I guess what I mean is I can see his hand in the work. (Or at least I've convinced myself of that.) Tesla's PR is many things, but it's not safe. It feels plain and unadorned and yet genuinely enthusiastic and precisely bold. I used to be worried that Musk's hand was too heavy on the tiller. Now I'm just enjoying the show.
- eru 13y ago
  > Tesla's PR is many things, but it's not safe. It feels plain and unadorned and yet genuinely enthusiastic and precisely bold. In most big companies the PR people have to cover their asses, but don't have too much ownership of what they say. Whereas for Tesla someone who's not afraid is calling the shots.
  - enraged_camel 13y ago
    Exactly. It is an incredibly refreshing departure from how things are normally done in Corporate America.
    - eru 13y ago
      And I think it's worth it for them to spend CEO time on it. Because the difference is not just between people reading good PR vs mediocre PR, but whether people will actually read it. (I.e. if it's not worth doing well, might as well not do it.)
      - enraged_camel 13y ago
        Having a fearless leader one can look up to must also be fucking awesome for employee morale.
        eru 13y ago
        It works for the military.

OGC 13y ago

> Elon Musk clearly writes these things himself. What the fuck? Get a grip, PR is _an_ industry.

ra88it 13y ago
You're right - that phrasing is sloppy. I'm sure there's a kick-ass PR team behind this. But it smells different than normal PR. It actually contains surprises and a conversational tone and it reminds me of Musk himself. Giving an interview, for instance. This could be me projecting onto it, or maybe Musk really does drive PR more than you'd expect for a company at this stage. Or maybe his team is able to pull this off on their own. Either way it's fun to watch.
TallGuyShort 13y ago
And Elon Musk is notoriously unconventional. Automotive manufacturing is also an industry, and he doesn't keep with tradition there either. Now, do you actually have anything intelligent to contradict this suggestion? You've made several negative comments on this article, and although I agree Tesla's hype is large and growing, you haven't actually added factual content to the conversation.