Its the apple model. You put out a reasonably good product to the rumor mill. Stoke the rumors, and then refuse to answer anything specific by saying "its a se

Its the apple model. You put out a reasonably good product to the rumor mill. Stoke the rumors, and then refuse to answer anything specific by saying "its a secret" For example, the REDray, you ask how its connected to the TV, "its a secret"(looks like HDMI to me), what is the colour depth "its a secret". whats not a secret? its 4k. Its great for the press as there is a hint of mystery and controversy, shit for anyone that has to use it for a living.