Self pick farms are in a different business - they sell people (usually families with kids) the opportunity to spend a day outside pretending to be a farmer, th

Self pick farms are in a different business - they sell people (usually families with kids) the opportunity to spend a day outside pretending to be a farmer, they aren't a substitute for agriculture. They're amusement parks, not functional agriculture. It's like saying the restaurant business is dead because there are cooking classes. The enterprise sales model is still alive and kicking for big contracts, especially in large organizations (enterprises). It just doesn't apply to products that are so cheap that procurement departments don't pay attention to them. Atlassian and Palantir both have sales forces, even if it's not what they call it - even Fog Creek, which was a sort of anti-Atlassian for a long time, has a sales force. When customers write BIG checks, they want someone on the other end to answer questions, help them find the right solution, and assuage their fears.