What Palantir is doing (at least in the way they talk about it publicly) seems to be more about the mentality than anything else. If you consider that everyone

What Palantir is doing (at least in the way they talk about it publicly) seems to be more about the mentality than anything else. If you consider that everyone in the company who touches the customer is responsible for selling then you can change the culture of how you sell. For example, I see customer support as the most important aspect of sales now for SaaS companies. It is likely to be the first, and one of the most common, touch points for any customer. So getting the customer support team to realize they are selling too is crucial to success.