I don't think the article is setting up a dichotomy at all - there is no "sales" or "engineers" there. It is more about the mismatch in communication that often

I don't think the article is setting up a dichotomy at all - there is no "sales" or "engineers" there. It is more about the mismatch in communication that often happens between sales and engineering teams (and ones in bigger companies at that). Each team is trying to get the other to do what they want.