Why? Because it gives them a good angle to bring additional attention to the story. Similarly, if a really major news story broke today (a war starting, someon

Why? Because it gives them a good angle to bring additional attention to the story. Similarly, if a really major news story broke today (a war starting, someone super famous dying, cure for AIDS found, etc.), i'd expect them to delay the release of these new secrets because they wont have the attention they want.