From the first time I heard about Truemors, I thought it was stupid. And it's still stupid. The only reason it gets any press/traffic at all is because of Kawas

From the first time I heard about Truemors, I thought it was stupid. And it's still stupid. The only reason it gets any press/traffic at all is because of Kawasaki. You always hear of it as "Kawasaki's Truemors." At least the man knows how to leverage slight success on his name's reputation alone.