It is playful and (conceptually) simple, but that is not enough to make good design. The Google logo has a lot of problems. The biggest is that they chose a b

It is playful and (conceptually) simple, but that is not enough to make good design. The Google logo has a lot of problems. The biggest is that they chose a bad typeface for a logo. It's the kind of typeface you'd use to set a page of text; it's too spidery when used for just 6 big letters. Especially with dropshadows. They also use nasty colors. With the yellow in particular they just couldn't win. To get enough contrast they had to make it a dark, dirty yellow. Whereas the green is shockingly bright-- which makes it look like different parts of the logo are in different light. In sum: bad shapes and bad colors. Graphically, everything's bad about it. (Yes, Google is a very successful company. But not because of their logo.)