The potential for client->platform->service provider disintermediation here seems high. If I use the service and find a cleaner that I like, why wouldn't I jus

The potential for client->platform->service provider disintermediation here seems high. If I use the service and find a cleaner that I like, why wouldn't I just establish a direct relationship and pay them more money, as I become comfortable with them? People already do this with repeat tenants on Airbnb, usually business travelers who visit the same locations constantly for extended stays. These types make up a small % of Airbnb's market so it doesn't threaten the model as much. This type of direct relationship isn't really possible with Uber and on-demand transportation services because you need someone to respond within a very short time frame (minutes) which means their physical location matters.