5 ms·

RIP Microsoft Tag

37 points by sanatgersappa 13y ago

NKCSS 13y ago
Never even knew this existed. While it's nice that you can get analytics because every request is first routed through Microsoft, this has become the opposit of a USP at this time :) http://en.wikipedia.org/wiki/Microsoft_Tag#Microsoft_Tag http://en.wikipedia.org/wiki/Microsoft_Tag#Microsoft_Tag
computer 13y ago
Two years notice! That's fairly rare these days, where acquired startups and non-core Google products are shut down without too much notice.
- qq66 13y ago
  The two-year notification is required by their own terms of service, and not giving it would open them to a lawsuit. More big companies should offer terms like these to encourage adoption of protocols/platforms.
sbierwagen 13y ago
Tag was, of course, Microsoft's version of the QR code. It used color pixels, which meant it could encode more information in the same space. http://en.wikipedia.org/wiki/Microsoft_Tag http://en.wikipedia.org/wiki/Microsoft_Tag Unfortunately, the way it's designed, every barcode is just an ID number that points at a Microsoft server, which then forwards the client to the actual URL. Once these servers shut down, every Tag code ever used will break forever. Which is great. Pretty funny joke Microsoft is playing on whoever made the mistake of using their products.
- mmahemoff 13y ago
  So a proprietary, incompatible, version of a standard no-one uses. I doubt today's notice will surprise anyone. This real-world (not actually parody) QR code instruction pretty much sums it up: https://twitter.com/peteashton/status/349499283038433280/photo/1 https://twitter.com/peteashton/status/349499283038433280/pho...
  - franze 13y ago
    here are the stats of miniqr.com (a site i built during a sabbatical on a beach in mexico) http://replycam.com/i/miniqr-20130819-130622.jpg http://replycam.com/i/miniqr-20130819-130622.jpg and the google trends for qr-code http://replycam.com/i/Google_Trends_-_Web_Search_interest__qr-code_-_Worldwide%2C_Jun_2009_-_Jun_2013-1-20130819-130740.jpg http://replycam.com/i/Google_Trends_-_Web_Search_interest__q... so yes, nobody uses QR-codes, and the people who used it are gone now, too.
    - kalleboo 13y ago
      If QR code readers were built into the default Android and iOS cameras, I'm sure they'd see a lot more use. Typing in URLs on smartphones is still a pain the ass, but it's still less a pain in the ass than downloading and maintaining a separate app for it. iOS 7 adds QR code reading APIs to the system, but still doesn't support it in the OS outside of importing paper tickets into Passbook. edit: URLs are so user-unfriendly that in parts of Asia they've simply ditched them from advertising and just show a graphic of a search box+button with their brand name in it, hoping nobody will SEO snipe them.
      - VLM 13y ago
        QR codes have a couple other problems, maybe open to having some kind of "startup based" solution: They're too trackable and mostly used in throwaway applications. What looks better in a bean counter organization on someone's end of year review or resume: "Managed the delivery of 1M pieces of promotional direct mail" or "Managed the delivery of promotional direct mail resulting in 7 QR code accesses". Both can be true at the same time, but only one is making it to the review/resume. J6P has no idea how to create a QR code. Yes yes all of us on HN know how to use google to find everything from web services to CPAN modules but J6P does not. So using legacy MS Word you highlight a URL and right click and ... Or using modern google docs you highlight a URL in the text and ? So QR codes are a write once by techies technology. Wake me when a girl scout troop leader can put one in her newsletter. Finally they tend to be pretty ugly. Not a mandatory requirement, but for all practical purposes they're used as an eyesore. Now a decent graphics artist can take a startup domain name like drkoop.com and apply all manner of pretty font and color formatting, and play other style games but QR codes are mostly applied as any eyesore. In theory they can be embedded in a low contrast manner or in a textured area but they you get the epic fail of users not even knowing there's something there to scan, because QR code equals ugly so no ugly means there's no QR code.
- callum85 13y ago
  It used color pixels, which meant it could encode more information in the same space. [...] every barcode is just an ID number that points at a Microsoft server, which then forwards the client to the actual URL. If it's just an ID number, what is the extra capacity for?
  - workbench 13y ago
    Makes absolutely no sense when a QR code can hold a URL just fine. MS is such a shambles
  - RobAley 13y ago
    At a guess, personalised tracking information perhaps?
  - sbierwagen 13y ago
    The more bits per square arcsecond, the smaller the barcode has to be, which is always better. A high density barcode which just encodes a short number can be tiny.
- kylec 13y ago
  This seems to be a habit with Microsoft - Spot, MSN Music, PlaysForSure, etc, all no longer work because Microsoft insisted on being the only service provider, then later on decided that they couldn't be bothered to continue providing the service.
jpswade 13y ago
This is the first I've ever heard of it and apparently it's been around since 2011.
gales 13y ago
Feel this is something that should have been handed over to the Internet Archive, as now there will be lots of broken tags scattered all over the place, like the ones in the Alan Wake game. Here's a list of some of the companies that have used Microsoft Tag: http://tag.microsoft.com/tag-in-action/success-story/who-is-using-tag.aspx http://tag.microsoft.com/tag-in-action/success-story/who-is-...
- workbench 13y ago
  Serves them right, there was genuinely no reason to use this in the first place. I'm guessing MS paid them to adopt it in things like the Alan Wake game, that's usually the case with MS tech. Remember them trying to pay us to use Silverlight and sell Silverlight projects to clients.
xncms32 13y ago
All credit to Microsoft for the exceptional support they provide for their products. Two years is a very decent amount of notice. Contrast this to Google, who shut down key services regularly with little warning and provide appalling levels of support even for paying customers.
- dvhh 13y ago
  You obviously haven't use any microsoft DRM
factorialboy 13y ago
Was I the only person expecting <microsoft> in IEx?
- robmcm 13y ago
  I would hope so, as HTML 5 supports that right ;) https://dvcs.w3.org/hg/webcomponents/raw-file/tip/spec/custom/index.html https://dvcs.w3.org/hg/webcomponents/raw-file/tip/spec/custo...
quarterto 13y ago
http://picturesofpeoplescanningqrcodes.tumblr.com/ http://picturesofpeoplescanningqrcodes.tumblr.com/
- workbench 13y ago
  Best Tumblr ever
  - franze 13y ago
    real pics of people scanning QR-codes http://replycam.com/browse.php http://replycam.com/browse.php
- threedaymonk 13y ago
  http://picturesofpeoplescanningmstags.tumblr.com/ http://picturesofpeoplescanningmstags.tumblr.com/ (which I made in a fit of apparent prescience last year.)
TazeTSchnitzel 13y ago
I thought this was about a #RIPMicrosoft tag on FB. Now I see what's actually up, and it's a shame, since I liked Tag.
AlexanderDhoore 13y ago
I'm confused, why is this on facebook?
- kamjam 13y ago
  My first thoughts too, doesn't seem the like the the best/most appropriate place to publish a public announcement notice.
ck2 13y ago
a cloud-based mobile engagement platform for creating personalized, uniquely tailored experiences for consumers to digitally engage with brands WTF. An advertiser. The single word you wanted is an advertiser.

37 points by sanatgersappa 13y ago

NKCSS 13y ago

Never even knew this existed. While it's nice that you can get analytics because every request is first routed through Microsoft, this has become the opposit of a USP at this time :) http://en.wikipedia.org/wiki/Microsoft_Tag#Microsoft_Tag http://en.wikipedia.org/wiki/Microsoft_Tag#Microsoft_Tag

computer 13y ago

Two years notice! That's fairly rare these days, where acquired startups and non-core Google products are shut down without too much notice.

qq66 13y ago
The two-year notification is required by their own terms of service, and not giving it would open them to a lawsuit. More big companies should offer terms like these to encourage adoption of protocols/platforms.

sbierwagen 13y ago

Tag was, of course, Microsoft's version of the QR code. It used color pixels, which meant it could encode more information in the same space. http://en.wikipedia.org/wiki/Microsoft_Tag http://en.wikipedia.org/wiki/Microsoft_Tag Unfortunately, the way it's designed, every barcode is just an ID number that points at a Microsoft server, which then forwards the client to the actual URL. Once these servers shut down, every Tag code ever used will break forever. Which is great. Pretty funny joke Microsoft is playing on whoever made the mistake of using their products.

mmahemoff 13y ago
So a proprietary, incompatible, version of a standard no-one uses. I doubt today's notice will surprise anyone. This real-world (not actually parody) QR code instruction pretty much sums it up: https://twitter.com/peteashton/status/349499283038433280/photo/1 https://twitter.com/peteashton/status/349499283038433280/pho...
- franze 13y ago
  here are the stats of miniqr.com (a site i built during a sabbatical on a beach in mexico) http://replycam.com/i/miniqr-20130819-130622.jpg http://replycam.com/i/miniqr-20130819-130622.jpg and the google trends for qr-code http://replycam.com/i/Google_Trends_-_Web_Search_interest__qr-code_-_Worldwide%2C_Jun_2009_-_Jun_2013-1-20130819-130740.jpg http://replycam.com/i/Google_Trends_-_Web_Search_interest__q... so yes, nobody uses QR-codes, and the people who used it are gone now, too.
  - kalleboo 13y ago
    If QR code readers were built into the default Android and iOS cameras, I'm sure they'd see a lot more use. Typing in URLs on smartphones is still a pain the ass, but it's still less a pain in the ass than downloading and maintaining a separate app for it. iOS 7 adds QR code reading APIs to the system, but still doesn't support it in the OS outside of importing paper tickets into Passbook. edit: URLs are so user-unfriendly that in parts of Asia they've simply ditched them from advertising and just show a graphic of a search box+button with their brand name in it, hoping nobody will SEO snipe them.
    - VLM 13y ago
      QR codes have a couple other problems, maybe open to having some kind of "startup based" solution: They're too trackable and mostly used in throwaway applications. What looks better in a bean counter organization on someone's end of year review or resume: "Managed the delivery of 1M pieces of promotional direct mail" or "Managed the delivery of promotional direct mail resulting in 7 QR code accesses". Both can be true at the same time, but only one is making it to the review/resume. J6P has no idea how to create a QR code. Yes yes all of us on HN know how to use google to find everything from web services to CPAN modules but J6P does not. So using legacy MS Word you highlight a URL and right click and ... Or using modern google docs you highlight a URL in the text and ? So QR codes are a write once by techies technology. Wake me when a girl scout troop leader can put one in her newsletter. Finally they tend to be pretty ugly. Not a mandatory requirement, but for all practical purposes they're used as an eyesore. Now a decent graphics artist can take a startup domain name like drkoop.com and apply all manner of pretty font and color formatting, and play other style games but QR codes are mostly applied as any eyesore. In theory they can be embedded in a low contrast manner or in a textured area but they you get the epic fail of users not even knowing there's something there to scan, because QR code equals ugly so no ugly means there's no QR code.
callum85 13y ago
It used color pixels, which meant it could encode more information in the same space. [...] every barcode is just an ID number that points at a Microsoft server, which then forwards the client to the actual URL. If it's just an ID number, what is the extra capacity for?
- workbench 13y ago
  Makes absolutely no sense when a QR code can hold a URL just fine. MS is such a shambles
- RobAley 13y ago
  At a guess, personalised tracking information perhaps?
- sbierwagen 13y ago
  The more bits per square arcsecond, the smaller the barcode has to be, which is always better. A high density barcode which just encodes a short number can be tiny.
kylec 13y ago
This seems to be a habit with Microsoft - Spot, MSN Music, PlaysForSure, etc, all no longer work because Microsoft insisted on being the only service provider, then later on decided that they couldn't be bothered to continue providing the service.

jpswade 13y ago

This is the first I've ever heard of it and apparently it's been around since 2011.

gales 13y ago

Feel this is something that should have been handed over to the Internet Archive, as now there will be lots of broken tags scattered all over the place, like the ones in the Alan Wake game. Here's a list of some of the companies that have used Microsoft Tag: http://tag.microsoft.com/tag-in-action/success-story/who-is-using-tag.aspx http://tag.microsoft.com/tag-in-action/success-story/who-is-...

workbench 13y ago
Serves them right, there was genuinely no reason to use this in the first place. I'm guessing MS paid them to adopt it in things like the Alan Wake game, that's usually the case with MS tech. Remember them trying to pay us to use Silverlight and sell Silverlight projects to clients.

xncms32 13y ago

All credit to Microsoft for the exceptional support they provide for their products. Two years is a very decent amount of notice. Contrast this to Google, who shut down key services regularly with little warning and provide appalling levels of support even for paying customers.

dvhh 13y ago
You obviously haven't use any microsoft DRM

factorialboy 13y ago

Was I the only person expecting <microsoft> in IEx?

robmcm 13y ago
I would hope so, as HTML 5 supports that right ;) https://dvcs.w3.org/hg/webcomponents/raw-file/tip/spec/custom/index.html https://dvcs.w3.org/hg/webcomponents/raw-file/tip/spec/custo...

quarterto 13y ago

http://picturesofpeoplescanningqrcodes.tumblr.com/ http://picturesofpeoplescanningqrcodes.tumblr.com/

workbench 13y ago
Best Tumblr ever
- franze 13y ago
  real pics of people scanning QR-codes http://replycam.com/browse.php http://replycam.com/browse.php
threedaymonk 13y ago
http://picturesofpeoplescanningmstags.tumblr.com/ http://picturesofpeoplescanningmstags.tumblr.com/ (which I made in a fit of apparent prescience last year.)

TazeTSchnitzel 13y ago

I thought this was about a #RIPMicrosoft tag on FB. Now I see what's actually up, and it's a shame, since I liked Tag.

AlexanderDhoore 13y ago

I'm confused, why is this on facebook?

kamjam 13y ago
My first thoughts too, doesn't seem the like the the best/most appropriate place to publish a public announcement notice.

ck2 13y ago

a cloud-based mobile engagement platform for creating personalized, uniquely tailored experiences for consumers to digitally engage with brands WTF. An advertiser. The single word you wanted is an advertiser.