I don't believe that lack of fun killed eBay. But I would agree that the disappearance of fun was a key symptom of a deeper problem: eBay's management team fo

I don't believe that lack of fun killed eBay. But I would agree that the disappearance of fun was a key symptom of a deeper problem: eBay's management team focused on maximizing profits rather than promoting the wellbeing of the eBay community (buyers and sellers). The equation here is simple: people stop going to eBay when the user experience is frustrating (otherwise, people stick to their habits) and when other sites perform the same service better (Amazon, Craigslist, etc).