4 ms·

too bad they won't change the dated logo they have now. i understand they have "equity" in it but the elementary typography, photoshop beveling, and color palet

• zimbabwe 17y ago
  I don't get why people don't like the Google logo. It's playful and it's simple. It's a bit childish, but it gets away with that since it appears on a blank white page and so it's not conflicting with any other elements. I do prefer their white-on-color logo that they use with products like Chrome, though.
  • pg 17y ago
    It is playful and (conceptually) simple, but that is not enough to make good design. The Google logo has a lot of problems. The biggest is that they chose a bad typeface for a logo. It's the kind of typeface you'd use to set a page of text; it's too spidery when used for just 6 big letters. Especially with dropshadows. They also use nasty colors. With the yellow in particular they just couldn't win. To get enough contrast they had to make it a dark, dirty yellow. Whereas the green is shockingly bright-- which makes it look like different parts of the logo are in different light. In sum: bad shapes and bad colors. Graphically, everything's bad about it. (Yes, Google is a very successful company. But not because of their logo.)
    • zimbabwe 17y ago
      I guess I've been brainwashed through having Google's logo in my face since my youth, but I don't mind the colors or the spikiness of the font. It's vastly better than Yahoo's, anyway, which screams childishness in my face.