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In GM's case the corresponding thing would not be to redesign their site but to redesign their dealer network, which would actually be a really good idea.
by pg 17y ago
In GM's case the corresponding thing would not be to redesign their site but to redesign their dealer network, which would actually be a really good idea.
- jaxn 17y agoWhich brings up an important piece of information that we are missing. What percentage of AA's bookings come from their website, and what percentages come from travel sites like expedia or from travel agents. I know a large number of AA's customers are business travelers. If 10% of bookings come from the website and they are able to increase it's effectiveness 50%, that would only result in a 5% increase in sales.