Agreed, the conclusion was somewhat nebulous to me (and I'm probably a bit dense as well) but the tl;dr I got was that the author left to "[build] a start up th

Agreed, the conclusion was somewhat nebulous to me (and I'm probably a bit dense as well) but the tl;dr I got was that the author left to "[build] a start up that is risky and deeply personal (Mend)". We all have to subsist, and how she chooses to do it is a large part of how many of us will define her identity. I feel like the authenticity she refers to is very much a 1st world problem (though I'm sure she's worked hard for her success). Most of us work to pay the bills and don't feel like charlatans if our industry doesn't happen to be our life's dream if we even have one. BTW, anyone have a link to this authentic startup she's referring to?