Well, maybe not everyone. My two favorite domestic carriers are Virgin America and JetBlue. If I can take one of them to wherever I'm going, I will. Now my l

Well, maybe not everyone. My two favorite domestic carriers are Virgin America and JetBlue. If I can take one of them to wherever I'm going, I will. Now my liking them isn't based solely on their website design, however I invite you to check out http://www.jetblueairways.com/ http://www.jetblueairways.com/ and http://www.virginamerica.com/ http://www.virginamerica.com/ and compare them to AA.com. The attention to design and customer experience that they show in real life, on the flights, is also exposed on their websites, imho. They're also some of the few profitable US domestic airlines as far as I know.