Hey, I am the author of the post. Here are some clarifications: - None of the values are the %. They are the actual number of people that said they use that wa

Hey, I am the author of the post. Here are some clarifications: - None of the values are the %. They are the actual number of people that said they use that ware. About 70 people said they use iphone 4 and about 40 people said they use the apple keyboard. - "keyboard" is a slug used for the Apple Keyboard. Half the people that were interviewed wanted to explicitly mention that they use that keyboard. - No one provided the interviewees with a set of names to tick if they used that hardware or software. In that case you'd have a comprehensive set of user-wares from which you could get the accurate info. I'd detest such an interview. I can not imagine why all of these people wouldn't. - What we have is a free form text where in the interviewee says whatever he's allowed to. When he says he uses a Mac, there is no reason why he'd also say he uses osx. - That would be redundant. - If people are asked what they like to consume, no one mentions water or cereals or vegetables, even though everyone has it. What is mentioned is the particular dish or a cuisine that they actually want you to know that makes them feel better. Likewise here, google reader actually helps a lot of these people and they want to share it with the readers. - It is much more what people like themselves to be associated with. Seth Godin has written a lot about it. People say Google reader much more than mail because they want to be associated with using it. "mail" here, btw is the slug to the actual Apple-Mail client. Hope it helps set a perspective on how this should be read.