Nope, the market is going to forgive AA because it didn't spend money on a new site and passed that $2.50 in savings per ticket on to the customer, which puts t

Nope, the market is going to forgive AA because it didn't spend money on a new site and passed that $2.50 in savings per ticket on to the customer, which puts them $2.50 cheaper than the other guys, which nets them far more incremental sales than a better site would (at least so the theory goes).