Worthwhile story and I've always thought that entering a space that already exists is a better bet than trying to create a market. Selling to developers can be

Worthwhile story and I've always thought that entering a space that already exists is a better bet than trying to create a market. Selling to developers can be tough because they aren't shy about telling you what details you left out that is just obvious and necessary according to them. Do you envision the "product" initially being willingly customized when a well-paying customer comes along or do you feel it's already viable for a wide variety of needs? What differentiates you from say apiary.io ?