100% agreed. These metrics don't really matter to me. I think the reason why most start-ups have customized metrics tracking system is because we are all diff

100% agreed. These metrics don't really matter to me. I think the reason why most start-ups have customized metrics tracking system is because we are all different. For a social product, engagement metrics would be much more important. If you are an utility product, metrics that are more important are probably usability, time spent, effectiveness, or whatever that's relevant to the developers. The metrics I see in that dashboard are just a bunch of numbers that are fun to see, but doesn't give me insights into how I should push my product direction. Google Analytics + CrazyEgg on the other hand, they do. On the other hand though, that tool may be very handy to track marketing campaigns. So that may be the angle on how you can position the tool. But be warned, web analytic tool is not a good market to be in because it's very hard to scale... you need a direct sales force for instance.